October 22, 2019
New York, NY

As connected TV usage continues to skyrocket, linear and digital viewing is blurring like never before.

Over the next several months, a plethora of new streaming services will rapidly accelerate the TV industry’s evolution. At the Convergent TV summit, Adweek editors will speak with the innovators and leaders at the forefront of this transformation about what these changes mean for publishers and marketers, how best to navigate them—and what will happen next.

Attendee benefits:

· Networking and knowledge-sharing opportunities with the industry’s leading minds

· Insights and predictions for the future of connected TV

· Actionable takeaways you can apply to your business strategies

Schedule

8:00-9:00am
Breakfast and Registrations
9:00-9:10am
Opening Remarks
9:10-9:25am
Finding the Future of TV
9:35-9:50am
Amobee Session
9:55-10:10am
Extreme Reach Session
10:15-10:35am
Creating Content for Cord-Cutters
Marc DeBevoise
President and COO, CBS Interactive
10:35-11:00am
Coffee Break
11:00-11:15am
Adstream Session
11:20-11:45am
Measuring and Monetizing in TV’s Brave New World
This panel will examine the measurement and monetizing challenges that the industry faces as viewer habits shift rapidly from linear, and how formats like addressable TV are primed to explode as linear and digital converge.
Jodie McAfee
Senior Vice President of Sales and Marketing, Inscape
Kelly Abcarian
General Manager, Nielsen Advanced Video Advertising Group
11:50-12:05pm
Vevo Session
12:10-12:30pm
The CMO POV
12:30-1:30pm
Lunch

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