October 22, 2019
New York, NY

As connected TV usage continues to skyrocket, linear and digital viewing is blurring like never before.

Over the next several months, a plethora of new streaming services will rapidly accelerate the TV industry’s evolution. At the Convergent TV summit, Adweek editors will speak with the innovators and leaders at the forefront of this transformation about what these changes mean for publishers and marketers, how best to navigate them—and what will happen next.

Attendee benefits:

· Networking and knowledge-sharing opportunities with the industry’s leading minds

· Insights and predictions for the future of connected TV

· Actionable takeaways you can apply to your business strategies

Speakers

Schedule

8:00-9:00am
Breakfast and Registration
9:00-9:10am
Opening Remarks
Danny Wright
Chief Brand Officer, Adweek
9:10-9:25am
Finding the Future of TV
Viacom has taken a few bets on streaming in the last few years, purchasing Pluto TV, offering BET+. How and why has the company shifted their focus? What is the role of their partners? Sean Moran joins Adweek to discuss.
Sean Moran
Head of Ad Solutions, Viacom
Jason Lynch
TV and Media Editor, Adweek
9:35-9:50am
A Practical Guide for Solving the TV-Digital Convergence
The convergence of TV and digital represents a monumental shift in the advertising ecosystem, with combined worldwide ad spend exceeding $563 billion in 2019, according to eMarketer. If your linear planning is not coordinated with your trading desk execution, then you’re losing a significant percentage of buying efficiency. In this session learn step-by-step how to converge TV and digital for combined measurement, planning and execution to reap the rewards and exceed KPIs.
Philip Smolin
Chief Strategy Officer, Amobee
9:55-10:15am
Creating Content for Cord-Cutters
Adweek sits down with CBS Interactive's president and COO, Marc DeBevoise. Join the conversation as they candidly discuss the success of CBS in the OTT space, combining SVOD and AVOD offerings and how to succeed in the competitive streaming space.
Marc DeBevoise
President and Chief Operating Officer, CBS Interactive
Jason Lynch
TV and Media Editor, Adweek
10:20-10:35am
Beyond the Shiny Objects: 3 Keys to Advertising Success in a Convergent World
Buyers and sellers alike face challenges in adapting to the new and ever-changing world of convergent TV. James Shears shares insights on three critically important, and often overlooked, foundational steps for ensuring success today and for every tomorrow in the future of advertising.
James Shears
Vice President, Advanced Advertising, Extreme Reach
10:35-11:00am
Networking Coffee Break
11:00-11:15am
Using Technology to Unlock Video Convergence
Convergence has changed the way content is produced and consumed but what happens in between? Learn what creative logistics is and why it’s crucial when deploying content across screens.
Ardit Bejko
Partnerships Director, North America, Adstream
Mark Egmon
Vice President, Marketing and Corporate Communications, The TEAM Companies
11:20-11:45am
Measuring and Monetizing in TV’s Brave New World
This panel will examine the measurement and monetizing challenges that the industry faces as viewer habits shift rapidly from linear, and how formats like addressable TV are primed to explode as linear and digital converge.
Kelly Abcarian
General Manager, Nielsen Advanced Video Advertising Group
Jodie McAfee
Senior Vice President of Sales and Marketing, Inscape
Maggie Zhang Ph.D.
Executive Vice President, Video Research and Insights, Dentsu Aegis Network
Kelsey Sutton
Streaming Editor, Adweek
11:50-12:05pm
Music Video Growth in a Converging Viewing World
Music videos are a core element of global pop culture with views growing rapidly YOY. Vevo talks about how the convergence of search and the living room is affecting its OTT distribution and partnership strategy to grow presence and how marketers can leverage music videos to optimize their video strategy.
Rob Christensen
Vice President, Sales Strategy & Partnerships, Vevo
Kevin McGurn
President, Sales and Distribution, Vevo
12:10-12:30pm
A conversation with Xandr and Hulu
How do you drive consumer and B2B growth across digital platforms? Kirk McDonald, CMO of Xandr, and Peter Naylor, SVP and head of advertising sales at Hulu, join Adweek to discuss. Together we will explore the role of data, analytics and tech in valuable consumer experiences, as well as, the challenges and opportunities faced by the advertisers creating these experiences.
Kirk McDonald
Chief Marketing Officer, Xandr
Peter Naylor
Senior Vice President and Head of Advertising Sales, Hulu
Josh Sternberg
Tech and Brand Editor, Adweek
12:30-1:30pm
Lunch

Partners

Venue

Carnegie Hall

881 7th Ave

New York, NY 10019

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