Verizon to Sell Tumblr to WordPress Parent Company

Terms of its deal with software company Automattic Inc. were not disclosed

illustration of hands exchangin tumblr logos for money
Verizon had been looking for a Tumblr buyer since at least May. Getty Images, Tumblr

Verizon started looking to offload Tumblr since at least May. Now it’s found a taker.

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.