General

Are User Reviews Hurting or Helping?

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By Carolyn Goodman

I have long been fascinated with neuroscience and the role it can play in marketing ever since that legendary case study of an upscale hotel in Amsterdam selling a hamburger for $20 (in the days when one was typically sold for under $3). In that case, the restaurant presented its menu in a very heavy block of transparent plastic, and discovered that “haptic sensations” (the sensation of touch) created a positive impact on the customer and thus the over-priced burger had a perceived higher, more positive value.

In 2016, as more and more decisions are made digitally — without the benefit of a tactile encounter — marketers have been seeking ways to tap into a consumers subconscious.

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Headshot of Carolyn Goodman

Carolyn Goodman

A blog that challenges B-to-B marketers to learn, share, question, and focus on getting it right—the first time. Carolyn Goodman is President/Creative Director of Goodman Marketing Partners. An award-winning creative director, writer and in-demand speaker, Carolyn has spent her 30-year career helping both B-to-B and B-to-C clients cut through business challenges in order to deliver strategically sound, creatively brilliant marketing solutions that deliver on program objectives. To keep her mind sharp, Carolyn can be found most evenings in the boxing ring, practicing various combinations. You can find her at the Goodman Marketing website, on LinkedIn, or on Twitter @CarolynGoodman.

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