Univision Sets TikTok Hashtag Challenge for Its Premios Juventud Youth Awards

#PremiosJuventudChallenge is the first bilingual TikTok challenge and the first by a Spanish-language network

The best duets will be included in the telecast of the event, which is set for Aug. 13 at 8 p.m. ET Univision

Univision kicked off the first-ever bilingual hashtag challenge on TikTok Tuesday, as well as the first by a Spanish-language television network, to back its upcoming Premios Juventud (Youth Awards).

@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.