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Unintended Results of Social Selling Training

Headshot of Jeff Molander
By Jeff Molander

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Do you want to:

  • Upset and discourage your best sales reps?
  • Reinforce prospecting tactics that have never, ever worked?
  • Encourage reps (who know better) to spam potential buyers?
  • Put your sellers’ “personal brands” in front of sales outcomes?
  • Pay a premium to achieve all of these horrors?

If not, then you need social selling training for your sales team.

Forget about my opinion. Look around. Social selling (as it’s being practiced) is a waste of time for most sales teams.

Whether

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Headshot of Jeff Molander

Jeff Molander

Jeff Molander is the authority on making social media sell. He co-founded what became the Google Affiliate Network and Performics Inc., where he built the sales team. Today, he is the authority on effective prospecting communications techniques as founder of Communications Edge Inc. (formerly Molander & Associates Inc.) He's been in sales for over 2 decades. He is author of the first social selling book, Off the Hook Marketing: How to Make Social Media Sell for You.Jeff is a sales communications coach and creator of the Spark Selling technique—a means to spark more conversations with customers 'from cold,' speeding them toward qualification.

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