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Unfold, a mobile application that allows users to create Instagram Stories posts using a variety of templates and other tools, partnered with Tommy Hilfiger to launch a limited-edition template collection called Unfold & Tommy.
The Unfold & Tommy templates were inspired by Tommy Hilfiger’s Spring 2019 TommyXZendaya collection, which will debut at Paris Fashion Week March 2. Unfold’s users on iOS and Android will have access to 15 Unfold & Tommy templates until March 12. Each template allows users to upload their own photos and videos and combine them with text and “color tools” to create posts that they can share on Instagram Stories.
Andy McCune, co-founder and chief operating officer of Unfold, said, “We’re excited to be partnering with Tommy Hilfiger for this inventive campaign that will bring its iconic runway show to life through Unfold’s modern approach to empowering user-generated content for brands.