Instagram Is Encouraging People to #ShareBlackStories for Black History Month

New creative tools were conceptualized by black voices at the photo- and video-sharing network

#ShareBlackStories camera effects Instagram
Headshot of David Cohen

Instagram is celebrating Black History Month with its #ShareBlackStories initiative.

The official @instagram account will share Stories from creators including Tawny Chatmon, Paola “Pao Pao” Mathé and Uzumaki Cepeda, as well as short films featuring distinct black voices, produced by Clarence Hammond and Dougie Cash from Will Smith’s Overbrook Entertainment, as well as Marsha L. Swinton.

Instagram’s iOS and Android users in the U.S. will also have access to new creative tools conceptualized by black voices at Instagram, including camera effects inspired “by the rich cultural history of telling stories through African mud cloth patterns,” Instagram Brand’s André Llewellyn and Joy Ofodu wrote in a blog post.

Other camera effects include custom templates designed by community illustrator Loveis Wise and a new #ShareBlackStories sticker. David Cohen is editor of Adweek's Social Pro Daily.