Cosmetics Retailer Ulta Beauty on How It’s Adapted to the Pandemic

Karla Davis said businesses should be 'so much smarter' after Covid-19

a black woman speaking in a zoom call
Karla Davis of Ulta Beauty spoke at Adweek's Future of Shopping event. Adweek

Karla Davis, Ulta Beauty’s senior director, integrated marketing and media, doesn’t want things to go back to normal—she wants them to be better.

@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.