This Canadian Retailer Just Released a Line of Ugly Sweater Masks

Mark's is encouraging consumers to get into the holiday spirit—safely

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When the pandemic hit in March, it didn’t take long for brands to get creative by offering fun alternatives to those boring blue surgical masks.

Burger King released limited-edition masks that communicated customers’ orders, a hard seltzer brand created a straw-friendly solution, and a now Canadian retailer has crafted the ultimate accessory for Christmas in a pandemic: ugly sweater masks. 

Mark’s added a holiday twist to Covid-19 health and safety guidelines with a line of masks featuring Saint Nick holding two bottles of “Santatizer,” a snowglobe with the words “Home is where the bubble is” and a group of Santa’s helpers reminding us to “Stay three elves apart.”

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