Two Cheers for Facebook’s Celebrity Influencer Crackdown

In allowing verified profiles to promote brand messages, Facebook has decided, “If you can’t beat ‘em, join ‘em.”

When the Federal Trade Commission began cracking down on influencer marketing earlier this year, it was clear that the practice had hit the big-time. More proof that 2016 was a breakthrough year for influencer marketing? Facebook is taking notice, as well.