Twitter’s #BrandBowl Will Curate Super Bowl Ads and Dish Out Awards for Their Social Media Impact

New subscriptions seek to drive and measure engagement

Getty Images; Twitter

Twitter wants to be the top social media destination for this year’s Super Bowl—not just for the game and the halftime entertainment, but also for the biggest ads of the year. That’s why Twitter has created the first #BrandBowl as a place for advertisers and users can congregate and discuss the Super Bowl. The #BrandBowl will hand out awards for ads—including brands who don’t advertise during the game—that drive the most Twitter engagement.

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