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Tens of thousands of Twitter users this morning blocked hundreds of accounts associated with major brands like Nike, Pepsi and Uber in an effort to pressure the embattled social media platform into permanently banning controversial far-right conspiracy theorist Alex Jones.
Shannon Coulter, who in 2016 co-founded the consumer boycott organization #GrabYourWallet, told Adweek that more than 71,000 Twitter users have automatically blocked accounts associated with nearly 500 major companies, along with more than 200 of those companies’ consumer-facing brands.