Twitter Users Are Blocking Hundreds of Brands in the Hopes of Pressuring the Platform to Remove Alex Jones

More than 71,000 people have blocked major companies

Conspiracy theorist Alex Jones remains on Jack Dorsey's Twitter. Getty Images

Tens of thousands of Twitter users this morning blocked hundreds of accounts associated with major brands like Nike, Pepsi and Uber in an effort to pressure the embattled social media platform into permanently banning controversial far-right conspiracy theorist Alex Jones.

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.