Twitter Trumps Traditional Media in Discovery Hostage Crisis

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Yesterday the media found itself in a breaking news situation when an armed man broke into the Discovery Channel headquarters in Silver Spring, Maryland — Twitter users were able to break the news first. The story contained several alarming elements, including a large building filled with endangered employees, an unknown enemy and hostages.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in