What Brands Should Do to Ensure That Their Videos on Twitter Attract Attention

Twitter and Omnicom Media Group released a study on videos from brands

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Keep it short, strike quickly and do it in the morning. A study of videos from brands by Twitter and Omnicom Media Group this week arrived at those conclusions.

Twitter and OMG surveyed 127 people between the ages of 18 and 49 about 17 videos from OMG brands and three from non-OMG brands, across seven verticals, totaling 130 hours of Twitter usage and some 2 billion data points. Their findings included:

  • Shorter videos, of 15 seconds or less, were more likely to drive memory encoding than longer videos (30 seconds or more).


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