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Twitter and OMG surveyed 127 people between the ages of 18 and 49 about 17 videos from OMG brands and three from non-OMG brands, across seven verticals, totaling 130 hours of Twitter usage and some 2 billion data points. Their findings included:
- Shorter videos, of 15 seconds or less, were more likely to drive memory encoding than longer videos (30 seconds or more).