Omnicom Media Group's New Network Will Focus on Data-Driven Marketing

P&G business is Hearts & Science's flagship client

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Annalect founder Scott Hagedorn will serve as the network's CEO. Omnicom Media Group

Four months after winning the $2 billion P&G North America media review, Omnicom Media Group today unveiled its third media network. The new organization will be called Hearts & Science, and P&G will be its inaugural client. Sources close to the matter clarified it will not be a single-account "dedicated" unit and that it will look to expand its roster in the future.



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