If You Tweet About a No-Hitter, Are You Jinxing It?

Miami Marlins pitcher Edinson Volquez no-hit the Arizona Diamondbacks Saturday, which got the wheels spinning at Twitter

One of baseball’s unwritten rules is that you don’t talk about a no-hitter in progress, whether you’re a fan at home or in the stands, or broadcasting the game. So, how did the emergence of Twitter affect the idea of the no-hitter jinx?

Miami Marlins pitcher Edinson Volquez no-hit the Arizona Diamondbacks Saturday, which got the wheels spinning at Twitter.

Data editor Elaine Filadelfo said in a blog post that Twitter decided to focus on the 2015 Major League Baseball season, which featured 34 no-hit bids—games during which pitchers went at least six innings without allowing a hit—and seven no-hitters.

She wrote:

Looking at volume level from the entire game time will include tweets that either celebrate a successful no-hitter or react to it getting broken up.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in