Twitter Just Made a 6-Second Video Bid Unit Available to Advertisers

Media buyers reacted positively, but they noted that it’s not a ‘game-changer’


Can brands get their messages across in six seconds of video? Twitter’s newest ad offering will enable them to find out.

A six-second video bid unit is now available to advertisers globally, and the social network said this new option gives brand the security of transacting on a longer view, as well as the opportunity to provide their audiences with short-form mobile videos.

The new bid unit is available worldwide for promoted video, in-stream video sponsorships and in-stream video ads for assets 15 seconds in length or shorter.

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