Twitter Is Testing a Way for Users to Hide Replies to Their Tweets

An alternative to blocking, muting or reporting

Hidden replies would be viewable by others through a menu option AlexLMX/iStock

Twitter continues to tinker with ways to improve conversation on its platform, and the latest feature uncovered in testing enables users to hide replies to their tweets.

Developer and blogger Jane Manchun Wong discovered the feature and shared screenshots in a tweet.

Twitter senior product manager Michelle Yasmeen Haq then went on to explain the test in a series of tweets.

She wrote, “We already see people trying keep their conversations healthy by using block, mute and report, but these tools don’t always address the issue. Block and mute only change the experience of the blocker, and report only works for the content that violates our policies. With this feature, the person who started a conversation could choose to hide replies to their tweets. The hidden replies would be viewable by others through a menu option.”

Haq continued, “We think the transparency of the hidden replies would allow the community to notice and call out situations where people use the feature to hide content they disagree with. We think this can balance the product experience between the original tweeter and the audience.” David Cohen is editor of Adweek's Social Pro Daily.