Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.
Twitter is exploring how it can overhaul the path to the almighty blue check mark.
According to Twitter CEO Jack Dorsey, the San Francisco-based social media platform is developing a process to allow users to become verified in order to better distinguish real people from Russian trolls and bots. According to Dorsey, the move could help improve the overall dialogue on the platform while also clearing up confusion about who gets verified and who doesn’t.
“We believe verification is something that is very broken on this platform and something that we need to fix and that we need a much more cohesive view on,” Dorsey said during a Thursday afternoon livestream