Twitter Extended Its In-Stream Partnership Offerings With Sponsored Moments

Bank of America broke in feature with Bloomberg's Davos coverage


It’s been an up-and-down ride for Twitter’s Moments feature since its introduction in October 2015, but the social network’s latest ad product offering appears to indicate that it believes Moments are on their way back up.

Twitter introduced a new in-stream sponsorship option last week, Sponsored Moments, that lets advertisers sponsor Moments from select premium content partners. It debuted the new custom ad feature with Bank of America backing Bloomberg Media’s coverage of the World Economic Forum in Davos, Switzerland.

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