Twitter Launches Moments, the Long-Awaited Project Lightning

Today, Twitter announced Moments—a tab on desktop and mobile that shows the top news stories (and cute animals) trending right now.

Twitter, in recent months, has been trying to engage with those who don’t understand the service and quit shortly after signing up. The so-called Project Lightning was aimed at those users, allowing them to see the important news, bypassing Twitter’s reverse chronological order.

Today, Twitter announced Moments—a tab on desktop and mobile that shows the top news stories (and cute animals) trending right now. When you click or tap on a moment, it leads you to the most relevant tweets about that topic.

Madhu

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