Upgrade your sales funnel with expert insight at Commerceweek, Feb. 28-29. Broaden your audience with improved data technology and a seamless purchase experience. Register now at 50% off.
Twitter rolled out Twitter Brand Surveys for all managed accounts in Brazil, Canada, Japan, the U.K. and the U.S.
Dianne Francisco, who works on product marketing for the social network, and product manager, revenue products Lauren Perini said in a blog post that the feature was developed with the idea of giving brands running campaigns of all sizes the ability to determine which specific tweets in their campaigns drove the highest lift.
They added that since Twitter Brand Surveys is a first-party solution, the social network is able to offer low minimum spend requirements, while still providing brands with statistically significant results.
Twitter developed a proprietary creative attribution model to help identify the promoted tweets or in-stream video ads behind high and low brand lift, enabling brands to sharpen their future creative strategies.