How do you spread out your tweets throughout the day? Do you consciously choose when to send what, or are you more of a spontaneous tweeters?
Spontaneity, if it’s who you are, is a great thing. However, it can lead to a Twitter account that is “blotchy” – lots of activity clustered together in the span of an hour or so, and then radio-silence for the rest of the day.
Any business or professional Twitter account should make an effort to plan out their tweets – at least some of the time.