TweetUp Offers Paid Twitter Searches

Would you pay to have your tweets show up in a Twitter search for keywords? That’s what Bill Gross, a veteran of paid search advertising and founder of tech incubator Idealab, believes, and he’s launched his new TweetUp tweet search engine to prove it.

The idea behind TweetUp, which launched today, is simple: if you want to build your Twitter following for a particular niche, bid on keywords in your tweets to get better noticed in searches. There will also be algorithms in place to serve up the most relevant tweets for a search. Factors include popularity and the influence of a user; e.g., ratio of number of retweets to followers, as well as previous topic-specific tweeting).