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Yesterday, Plaxo announced that it is being acquired by Comcast. The reported acquisition price is around $160 million according to Mike Arrington. This is far below the amount that Bebo was recently acquired for by AOL. Plaxo doesn’t have as large of a user base and is instead being acquired for their technology rather than their user base.
Traditional media companies are going to need to start buying more and more new media companies as consumer attention turns away from the television, newspaper and radio.