Trump Boycotts Turn 25% of Consumers Off
You’d think by now brands wouldn’t still be dealing with political fallout from President Donald Trump’s entrance into the Oval Office, but they are — whether the boycotts are pro- or anti-Trump. A quarter of Americans aren’t buying certain brands, and they blame politics, says a recent Ipsos study.
That amounts to 80 million Americans changing their purchasing habits, Ad Age reports about the Ipsos research.
And on Wednesday, Money-ish weighed into the matter with an article titled, “Why Brands Like Smirnoff Build Buzz Mocking President Trump, But Others Get Major Backlash.”
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