Travel User Generated Content: A Goldmine Hiding in Plain Sight (Infographic)

Stackla notes that 92 percent of customers polled say they highly trust earned media, such as recommendations and word-of-mouth, when booking travel.

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When someone goes on vacation, it’s rare they get out their Polaroid, take a bunch of physical snapshots and place them in a photo album.

Most are posting about their awesome brunches and beautiful sunsets on Facebook, Twitter, Instagram and Snapchat.

It’s that user generated content that can help brands really connect with fans and customers, Stackla points out in an infographic. More and more travelers are spending money on mobile, booking tickets and splurging on upgrades.

They also use social media as a top research tool when looking at where to travel and stay.

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