Netflix Knows Toys Are Marketing, Too
Earlier this month, Netflix — the streaming media behemoth — began looking for someone to make toys.
Yes, we’re talking action figures here. Perhaps some fan-service clothing like backpacks and T-shirts. Maybe even a novelty flamethrower or two …
“Merchandising! Merchandising! Where the real money from the movie is made …”
— The Great and Wise Yogurt, “Spaceballs”
But what stood out to me more than the merchandising angle — because clearly the world has waited too long for a talking Frank Underwood bust — was what Netflix Chief Content Officer Ted Sarandos gave as the real goal for this hire: Marketing.
“We don’t want to make any shows to sell toys,” says Sarandos (although they have rebooted Voltron, which was originally made to sell toys).
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