Facebook Launches Ad Targeting by Topic

Facebook recently added the ability to target advertisements by Topic, as detailed in its new Interests Targeting guide (.PDF). Rather than targeting users that Like a specific Page, advertisers can simultaneously target all users who Like any variation of a word or phrase. For example, rather than just targeting fans of Lady Gaga, by selecting the #Lady Gaga Topic, an ad will also be shown to fans of any unofficial Pages for the musician, such as “I ♥ Lady Gaga”.