Josh Constine

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Deal United’s Facebook “Credits Rewards” Lets Clients Incentivize Signups and Purchases With Virtual Currency

Performance Marketing

German offer provider Deal United today announced it is entering the virtual currency incentives industry with the launch of “Credits Rewards”. The new service allows brands to reward to users [...]

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A Few Pointers On Facebook Open Graph Applications

Performance Marketing

Facebook's Open Graph offers new opportunities for viral marketing -- here are a few pointers on how to do that.

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How to Use Facebook Open Graph Apps for Marketing Through the Ticker and Timeline

Performance Marketing

At f8 in September 2011, Facebook introduced three major changes to the site: Open Graph applications, the home page Ticker, and the profile Timeline. These changes significantly impact marketers because [...]

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Multi-Channel Ad Marketplace AdKnowledge Acquires Bootstrapped Facebook Ads API Vendor AdParlor

Performance Marketing

AdKnowledge, a marketplace that connects advertisers with inventory in the display, casual games, mobile, email and affiliate channels has acquired Facebook Ads API tool and managed spend service provider AdParlor. [...]

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Multi-Channel Ad Marketplace AdKnowledge Acquires Bootstrapped Facebook Ads API Vendor AdParlor

Performance Marketing

AdKnowledge, a marketplace that connects advertisers with inventory in the display, casual games, mobile, email and affiliate channels has acquired Facebook Ads API tool and managed spend service provider AdParlor. The [...]

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Facebook Discontinues Official Mp3 Music Player, Pushes Users to Streaming Partners

Performance Marketing

Facebook has begun alerting Page admins that the official Music Player app it developed years ago will no longer be available after today. The app allowed Page admins to upload [...]

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Facebook’s Hybrid News Feed May Be Helping Big Brands, Hurting Local Businesses

Performance Marketing

Initial analysis of the Facebook’s move from a two-tab news feed to a single hybrid news feed showed Page posts receiving fewer impressions but more Likes and comments — overall [...]

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Facebook Growing Up, Focusing on Infrastructure Efficiency and Security

Performance Marketing

Facebook is showing new signs of maturity and a willingness to tackle tough, unsexy problems. In the last few days it’s made four announcements around hardware efficiency and cybersecurity: the [...]

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Facebook Adds Subscribe Button to Comments Box Plugin to Increase Civility, Subscribers

Performance Marketing

Facebook is giving users another way to add Subscribers to their public updates by introducing a Subscribe button beside commenter names in its Comments Box social plugin. The move ties [...]

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Facebook Launches Trusted Friends and App Passwords Security Features to Reduce Lock Out

Performance Marketing

As part of National Cyber Security Awareness Month, Facebook has begun the rollout of two new security features to help users regain access to their accounts if they’re locked out [...]