Multi-Channel Ad Marketplace AdKnowledge Acquires Bootstrapped Facebook Ads API Vendor AdParlor

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AdKnowledge, a marketplace that connects advertisers with inventory in the display, casual games, mobile, email and affiliate channels has acquired Facebook Ads API tool and managed spend service provider AdParlor. The acquisition will see AdParlor’s entire 20-person team, managed spend service, and licensable tool integrated into AdKnowledge, which will now be able to offer placement in the Facebook ads sidebar to its clients.

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