Facebook's Hybrid News Feed May Be Helping Big Brands, Hurting Local Businesses
Initial analysis of the Facebook’s move from a two-tab news feed to a single hybrid news feed showed Page posts receiving fewer impressions but more Likes and comments — overall a positive change. However, new stats from Page analytics vendor EdgeRank Checker a month after the changes show that while popular Pages with over 100,000 fans may be receiving 27.8% more engagement, small Pages with less than 5,000 fans may receiving equal Likes and comments than before, and those with under 1,000 fans have seen engagement drop 11.6%.
Facebook’s news feed visibility algorithm may be rewarding Pages with high fan counts — including those of big brands.
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