Top Advertisers, Media Platforms Get Tough on Harmful Online Content

'Bad actors' shouldn't get good advertising dollars

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The Global Alliance for Responsible Media formed in June 2019. Getty Images

While they may be rivals on retail shelves, some of the world’s top brands have joined forces to eradicate a common enemy: harmful online content.

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@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.