Top 12 Key Performance Indicators for Maximizing Mobile App Revenue

What Key Performance Indicators (KPIs) should marketers look for in order to gauge performance on mobile?

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Though many mobile marketers still focus on getting their app installed – which is certainly more of a challenge than it was in the much less crowded app stores many years ago – the install is only the beginning of the mobile customer journey, even for the small percentage of paid apps.

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