How Instagram Stories Can Help Your Brand Gain Relevance

Instagram Stories offers an opportunity for users to get back to the roots of social media. You can establish a one-on-one conversation with consumers, improving engagement and creating some buzz while you’re at it.

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If imitation is the sincerest form of flattery, the social media landscape is flush with flatterers.

Consider how Facebook borrowed the hashtag from Twitter. In turn, Twitter lifted the algorithmic feed from Facebook. More recently, Instagram adopted Stories from Snapchat, although Instagram appears to have improved upon the feature.

Similar to Snapchat Stories, Instagram Stories allows users to create rolling montages of pictures. After users draw on the photos, type words over them or apply various filters, the creations vanish into the ether after 24 hours.

While Snapchat puts Stories in a side menu, Instagram Stories are featured front and center.



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