Facebook’s Algorithm Invites Marketers to Step It Up: Here’s Why

Facebook recently threw yet another curveball at marketers, but this time, it’s a challenge worthy of embracing.


Facebook recently threw yet another curveball at marketers, but this time, it’s a challenge worthy of embracing.

Aiming to improve News Feed, Facebook’s recent algorithm update has nothing to do with relevance, reach or relationship settings. This time, it’s after clickbait.

The social media giant is cracking down on headlines that distort, mislead or altogether withhold information–in other words, stories that bait readers with sensational headlines and then fail to deliver on their promises will appear less frequently in News Feed.

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