Social media is a great way for publishers to acquire new customers and promote their brands to new audiences. The channel has proven itself to be a promising way to get content in front of new eyeballs with its viral nature. Shareable content is a great way for your messaging to spread.
But when it comes to forming long-term relationships, social is often a vacuum. Even if a person does like your brand on Facebook, chances are that they won’t actually see your content, since the social giant manipulates algorithms and doesn’t show all content to everyone even if someone likes your page.