Tokyo 2020 Olympic Bid Already Getting Bad Press for Logo Ripoff

From the Land of Stolen Sun? What do you think?


It’s only been a couple of days since Tokyo 2020 revealed its logo for the Olympic Committee’s campaign to bring the quadrennial event back to Japan, but the news can’t get enough of the announcement.

The problem for Tokyo 2020 is the global interest is not about the people wrangling interest in the IOC bid but rather, the logo itself.

You see, it bears a striking resemblance to another design—-one that has been making headlines worldwide.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in