Portrait of Shawn Paul Wood

Shawn Paul Wood

Shawn Paul Wood is a freelance writer for Adweek covering advertising agencies.

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Realtor.com Has a Home For Everybody in Latest Campaign—Even Cacti and Vampires

Agencies

Huge and Realtor.com partner to create an inclusive message for first-time home buyers and fair housing in the United States.

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How Sierra Space, a Rival of Elon Musk’s SpaceX, Built an Ad Strategy Around His SNL Debut

Programmatic

The commercial spaceflight underdog will run ads around the episode's YouTube clips.

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The Richards Group Hires a Chief Talent and Culture Officer as It Seeks to Reshape Work Culture

Diversity, Equity and Inclusion

Nikki Wilson becomes the company's first executive appointment since the Stan Richards' crisis in late 2020.

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Sunday Afternoon Channeled Retro Gaming for Liquid+Arcade’s New Identity

Branding

Sunday Afternoon worked with gaming-focused Liquid Agency arrive at a new brand identity as Liquid+Arcade.

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California Avocado Commission Puts the ‘CA’ in ‘Avocado’

Creative

A new campaign from MullenLowe raises awareness about California's avocados.

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How Three Texas Agencies Grew Out of The Richards Group

The Future of Agencies

Veterans from The Richards Group formed three successful agencies after Stan Richards' offensive comments.

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This NFT Collectible Card Game Honors Iconic Marketers and Supports Their Favorite Causes

Leadership & Talent

Austin agency Bakery created Brandia, a fantasy card game starring industry icons and donating to charities of their choice.

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Specialized Gets Conspiratorial in Film About Its Newest Entry in the Booming E-Bike Trend

Agencies

Sabertooth created a 5-minute short film about the Turbo Levo (and aliens).

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Keanu Reeves and Alex Winter Reunite (Again) for an 8-Minute Porsche Film

Automotive

To help bring more attention to its high-performance electric vehicle, the Taycan, Porsche recently offered an excellent adventure to two friends and Porsche aficionados: Alex Winter and Keanu Reeves. The [...]

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Our Most Popular PR Stories of the Week

Performance Marketing

Apr. 17-23: From the week that was...