To Realize the Full Potential of Retail Media, It's Brand Consistency or Bust

Marketers, it's time to get your house in order

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

As spending on digital retail media continues to surge with more brands diversifying their advertising portfolio across an even greater number of channels—brand consistency has never mattered more.

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