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As spending on digital retail media continues to surge with more brands diversifying their advertising portfolio across an even greater number of channels—brand consistency has never mattered more.
As your brand looks to be everywhere (including that final frontier of the metaverse), it gets trickier to make sure it looks, feels and sounds like one brand at every touchpoint. And the truth is, a lot of brands are not doing a great job of it at the retailer and retail media levels.