With the Covid-19 pandemic entering its third year, many retailers continue to struggle meeting the demands of consumers who are increasingly shopping through a mix of online and in-person channels.
A new survey from location marketing agency Uberall and research firm Forrester asked more than 200 companies in the U.S. and Europe with over 150 stores how they’re faring in the new physical-digital retail environment.
More than two-thirds (70%) of respondents “lack confidence in their ability to deliver a seamless hybrid experience for customers.”
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