To Reach Gamers, Advertisers Must Look Beyond Twitch

What happened with streaming ads via Amazon

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Gamers want an uninterrupted experience. Kacy Burdette

While most media companies struggled through 2020, gaming was one sector that experienced a breakthrough. For marketers, the gaming channel went from being the slightly awkward teenage cousin at Thanksgiving to the cool uncle taking the kids on spins around the block in his brand-new sports car in a very short period of time.

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Jonathan Harrop is senior director, global marketing and communications, AdColony.