Infographic: Consumers Prepare for a Thanksgiving Like No Other

Don't worry—there will still be football and turkey

This Thanksgiving is going to look unlike any other in our lifetime due to the Covid-19 pandemic. But that isn’t stopping people from finding ways to celebrate and preserve tradition, according to recent data from Engine Insights, which polled more than 1,000 adults in mid-October.

About half of those surveyed said they plan to celebrate the way they usually do, which isn’t recommended by the Centers for Disease Control and Prevention (CDC) as large indoor gatherings are more likely to spread the virus.

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This story first appeared in the Nov. 16, 2020, issue of Adweek magazine. Click here to subscribe.