To Fix Facebook, Start With Separating the Community and Data Aspects

This isn’t the first time the platform made headlines, and it certainly won’t be the last

silhouettes of many people are seen; Three people are seen in the spotlight; the people in the spotlights are wearing blue and they have the facebook logo near them
As it stands, the data and algorithms are ruining the community aspects of Facebook. Photo Illustration: Trent Joaquin; Sources: Getty Images, Facebook

Calls for Facebook to be broken up due the influence and power it has amassed have come from many.

@dschweidel David Schweidel is a professor of marketing at Emory University's Goizueta Business School and is a member of our Adweek Academic Council.