David Schweidel

David Schweidel

Opinion Contributor
David Schweidel is a professor of marketing at Emory University's Goizueta Business School. He is an expert in customer analytics and social media analytics.

What Marketers Can Learn From Consumers’ Social Media and TV Habits

Social media and TV habits often go hand in hand.

To Fix Facebook, Start With Separating the Community and Data Aspects

This isn’t the first time the platform made headlines, and it certainly won’t be the last.