David Schweidel is a professor of marketing at Emory University's Goizueta Business School. He is an expert in customer analytics and social media analytics and is a member of our Adweek Academic Council.
How Privacy Regulations Will Push Brands to Target Smaller, More Dedicated Groups of Consumers
Marketers should look to elect brand advocates to help spread their message.
What Marketers Can Learn From Consumers’ Social Media and TV Habits
Social media and TV habits often go hand in hand.
To Fix Facebook, Start With Separating the Community and Data Aspects
This isn’t the first time the platform made headlines, and it certainly won’t be the last.