Portrait of David Schweidel

David Schweidel

David Schweidel is a professor of marketing at Emory University's Goizueta Business School. He is an expert in customer analytics and social media analytics and is a member of our Adweek Academic Council.


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How Privacy Regulations Will Push Brands to Target Smaller, More Dedicated Groups of Consumers

Voice

Marketers should look to elect brand advocates to help spread their message.

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What Marketers Can Learn From Consumers’ Social Media and TV Habits

Voice

Social media and TV habits often go hand in hand.

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To Fix Facebook, Start With Separating the Community and Data Aspects

Voice

This isn’t the first time the platform made headlines, and it certainly won’t be the last.