David Schweidel

David Schweidel

Opinion Contributor
David Schweidel is a professor of marketing at Emory University's Goizueta Business School. He is an expert in customer analytics and social media analytics.

How Privacy Regulations Will Push Brands to Target Smaller, More Dedicated Groups of Consumers

Marketers should look to elect brand advocates to help spread their message.

What Marketers Can Learn From Consumers’ Social Media and TV Habits

Social media and TV habits often go hand in hand.

To Fix Facebook, Start With Separating the Community and Data Aspects

This isn’t the first time the platform made headlines, and it certainly won’t be the last.