David Schweidel Professor of Marketing, Emory University @dschweidelDavid Schweidel is a professor of marketing at Emory University's Goizueta Business School. He is an expert in customer analytics and social media analytics and is a member of our Adweek Academic Council. Voice How Privacy Regulations Will Push Brands to Target Smaller, More Dedicated Groups of Consumers Marketers should look to elect brand advocates to help spread their message. Voice What Marketers Can Learn From Consumers’ Social Media and TV Habits Social media and TV habits often go hand in hand. Voice To Fix Facebook, Start With Separating the Community and Data Aspects This isn’t the first time the platform made headlines, and it certainly won’t be the last.