Tire Rack Drives Customers Online With Its Catalog
A distributor of vehicle tires mails a catalog that delivers some content in print, and promises much more online.
Mailer Name: Tire Rack
Date Mailed: September 2016
According to Modern Tire Dealer magazine, replacement tires are a $38.1 billion industry in the United States. Although independent dealers dominate the aftermarket, Tire Rack developed an e-commerce model that gives customers more information to make a buying decision.
Each season, the Indiana-based retailer sends out a direct mail publication called “Inside Track.”
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