Tire Rack Drives Customers Online With Its Catalog

Mailer Name: Tire Rack
Date Mailed: September 2016

According to Modern Tire Dealer magazine, replacement tires are a $38.1 billion industry in the United States. Although independent dealers dominate the aftermarket, Tire Rack developed an e-commerce model that gives customers more information to make a buying decision.

Each season, the Indiana-based retailer sends out a direct mail publication called “Inside Track.”