TikTok's New Marketing Partner Program Shows How Its Growing up for Advertisers

It's the latest step toward maturation for the platform

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In its latest move to support advertisers on its steadily growing platform, TikTok has announced its new Marketing Partner Program for Advertisers.

The initiative offers 19 certified partners to brands looking to reach TikTok users through in-app advertising, with support in campaign management, creative development, branded effects and measurement.

This program also follows the platform’s recent launch of TikTok for Business as an umbrella brand for its portfolio of offerings for advertisers, which it unveiled in late June prior to its debut at NewFronts.



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