TikTok Users Did the #GuacDance for Chipotle’s National Avocado Day Promotion

It was the video-creation app’s highest-performing branded challenge in the U.S.

Chipotle said it served the most guacamole on a single day in its history Serezniy/iStock

Green was red-hot on video-creation application TikTok during National Avocado Day Wednesday, as fast casual Mexican restaurant chain Chipotle said its #GuacDance challenge became the app’s highest-performing branded challenge to run in the U.S.

@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.