TikTok Reaches Partnership With Music-Distribution Platform UnitedMasters

The two companies will team up to promote key artists

UnitedMasters will become the first music-distribution company to be integrated into the TikTok app UnitedMasters

Despite all of the regulatory challenges being thrown at TikTok in the U.S., it has been full-steam ahead on the partnerships front, and the latest one struck by the video-creation platform is with music-distribution platform UnitedMasters.

@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.